One of my goals for 2015 is to max out my ROTH acct.  I also have a taxable account that I’ll be adding to, but for now the ROTH is my priority.  My boss sold the company and the new owners have not implemented a retirement plan for us as of yet.  ANNOYING.  So because I’m not able to put any pre-tax money away right now, my ROTH is priority one for me at this point.  I’m trying to ignore the tick tick tick of the clock for all the time I’m not able to put money away pre-tax.  Makes me nauseous.

So in my ROTH I bought 7 shares of JNJ at just under $98/share on Wednesday, June 10th. This will add about $20 to my annual dividend income. I have it set up to re-invest the dividend back into JNJ.

I think JNJ is an outstanding company for several reasons.  I like that it is on the champions list and that they have increased their dividend for the past 53 years, which tells me it’s a solid company and will probably continue long after I’m gone. That says stability to me.  I also like that they are in several different market spaces — consumer products, medical devices and pharmaceuticals, which I think will continue to expand as our population gets older. That says growth to me.

You are welcome to read (and comment on) this blog but you should probably make your own decisions when it comes to investing.  Because I still have a long way to go to understand the financials of a company, I typically buy with my heart.  Which may or may not be a bad thing.  If I like what a company does, if I like the products they make, if their business model makes sense to me, then I will probably buy it.  The other reason you should probably not follow my investing style is because when I buy shares in a company, I plan to hold them pretty much forever.  This drives my dad insane.  He always says, “You need an exit strategy.”  And I say, “why do I need an exit strategy on a stock of a company that I want to be a part of?  I don’t want to sell it.”  The bad thing is that I’ll probably go down with the ship if one of these fantastic companies I believe in implodes.  I guess it could happen, but I’ll take my chances.

I would love to be able to live off of the income the dividends produce and be able to pass my portfolio onto my kids someday (if I have any).  Wouldn’t that be cool?  How much will JNJ stock be worth in 30-40 years?  And more importantly, how much will they be paying in dividends on the shares that I own?